PUBLIC OUTREACH

• Annual Meeting Media Campaign
  This campaign sponsored by SGO/GCF consisted of highlighting three research papers in an attempt to draw media attention to the Annual Meeting. With results still coming in, the campaign drew over 420 broadcast placements on all networks in the top 50 markets. To-date we also have received more than 200 newspapers, 150 online and 10 radio placements reaching more than 100 million people. Plans for 2002 annual meeting are already under way.

• Hometown Radio Program
  More than 70 SGO/GCF members were interviewed as part of this first time ever hometown radio program and over 560 radio stations across the country aired the interviews during drive time. Based on number of listeners, our message reached more than 37.8 million people. This program will be offered to all SGO/GCF members again at the 2002 Annual Meeting.

• Leap for GCF
  GCF held its annual "Leap for GCF" at the SGO Annual Meeting and plans are already under way for GCF’s 2002 "Leap in Miami".

• Panzer Motorcycle
  Panzer Motorcycle has adopted GCF as beneficiary where 2 women are riding 10,000 miles across the United States and passing out GCF information and brochures along the route as well as organizing rallys and conferences to promote GCF/awareness about gynecologic cancers. Over $ 3,000 has been raised to-date and several SGO/GCF members have made presentations at the various rallys and conferences across the country. Staff is in discussion with Panzer to determine event plans for 2002.

• 1/800 Ad Development and Placement
  GCF has developed a public service advertisement promoting gynecologic oncologists and our 1/800 information hotline. GCF Headquarters staff interviewed several potential national women's magazine account executives and based on those interviews selected Woman's Day Magazine where our ad appeared in the September/October issue. Woman’s Day circulation is over 20 million with 45% of their total circulation sold at the newsstand and sells more copies per issue than any other magazine. Bruce Akin, Vice President of Southern Progress Magazines and 2000 GCF Public Service award winner has placed pro-bono GCF's new ad in some of the Southern Progress Magazines such as Southern Living and Cooking Light and others to follow. MAMM Magazine has also agreed to place our ad pro-bono in an upcoming issue and ACOG highlighted our ad in their September newsletter.

• Angelina Jolie Public Service Announcement Update
  Academy Award winning actress Angelina Jolie will be filming a public service announcement for GCF as soon as her schedule permits.

• Fran Drescher Public Service Announcement Update
  Fran Drescher, The Nanny (television actress) filmed a public service announcement this year promoting GCF's Women’s Cancer Network and 1/800 number as well as posed for several photographs to utilize in future GCF ads. GCF will release the PSA when Fran Drescher launches the promotion of her new book due out May 2002 and based on her experience with uterine cancer.

• 2002 Public Service Award
  Because of her outstanding efforts, GCF has named Fran Drescher as our 2002 Public Service Award winner.

• Elizabeth Gillespie Fund for Uterine Cancer Public Outreach
  This fund was established by GCF and the family and friends of Elizabeth Gillespie and will be used to fund projects geared toward raising awareness about uterine cancer.

• Media Response Team
  GCF formed a Media Response Team composed of SGO/GCF members from across the nation who have volunteered to assist GCF by responding to media requests as needed. GCF members who wish to volunteer to be a part of this team should call GCF Headquarters.

• Ovarian/Breast Cancer Brochure Development Status
  GCF received commitment from the Susan G. Komen Breast Cancer Foundation to support the funding of a brochure which explains the risks/links between ovarian and breast cancer. Copies of these brochures will be sent from GCF Headquarters to the various ovarian cancer survivor advocate group mailing lists as well as from the Susan G. Komen Foundation to its mailing list of breast cancer survivors.

• Gynecologic Cancer Awareness Month (GCAM) Publicity Kit
  During GCAM, GCF distributed our newly designed 2001 Publicity Kit to all GCF supporters. The kit was strategically created in such a way to make it more user friendly with a very professional "branded" look. This kit is available for download from GCF’s web site. Additional copies of this folder were printed with the intent to continue to utilize this as our ongoing corporate folder.

• Gynecologic Cancer Awareness Month Press Kit and Media Outreach Plan
  GCF’s 2001 Press Kit highlighted endometrial cancer and was distributed to the press in early September. Despite the September 11th tragedy, GCF's press release was picked up by Reuters News Service on September 25 and the media impressions to-date include: 24 Newspaper, 3 Magazine, 11 Television, 18 Online, and 14 Radio with an estimated total audience of over 51,162,000.

  To promote GCAM, a radio news release (RNR), and satellite media tour (SMT) were also conducted. The RNR airings included sound bites from Valerie Smalldone, ovarian cancer survivor and top-rated radio personality from 106.7 Lite FM in New York, and Dr. Beth Karlan. The RNR was distributed on September 5 and aired on 26 radio stations with an estimated audience of 526,300. Valerie and Dr. Carol Brown participated in the Satellite Media Tour which took place on September 11. Seven of twenty-two interviews were conducted prior to be interrupted by the tragedy that occurred that day. Seven stations with an estimated audience reach of over 745,000 did air “live” the interviews prior to the tragedy that morning.

  GCF also sent out a broadcast e-mail to all SGO/GCF members requesting that they send a letter to all state governors asking them to declare September as Gynecologic Cancer Awareness Month. 19 states declared September as Gynecologic Cancer Awareness Month. These states include: Alabama, California, Connecticut, Florida, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, Michigan, Minnesota, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Tennessee and Texas.

• Ovarian Cancer Presentation to Lay Public
  This presentation kit was mailed to all members of SGO/GCF and Fellows-In-Training in October. Copies of this presentation are available in “hard slide format” from GCF Headquarters and from the Ovarian Cancer Research Fund, Ovarian Cancer National Alliance, National Ovarian Cancer Coalition and the Society of Gynecologic Nurse Oncologists. This presentation is also downloadable from GCF’s web site. GCF plans to develop cervical, endometrial and uterine cancer presentations in the future.

• Video News Release
  GCF has received funding to support the creation of a Video News Release about gynecologic cancer . A VNR is an electronic/broadcast version of a press kit and provides pre-packaged video footage and narration in the style of a news story to television stations across the county. A standard VNR is approximately 2 minutes long. GCF was very successful in developing a VNR promoting our Women’s Cancer Network site in 1999 which garnered over 7 million media impressions. The plan is to release this VNR in conjunction with the 2002 SGO Annual Meeting media campaign to take advantage of the timing as well as the media outreach plan.

• Washington Post Supplement
  GCF has received funding to support a four page color supplement on gynecologic cancer in the Washington Post in 2002. The basic product would be a four-page package that would occupy the centerspread position in the Health Section and it would be designed so that it could be pulled out and kept as a self contained unit.
  The Health Section of the Washington Post is a dominant news medium in the nation’s capital. Its weekly circulation of 800,000 reaches nearly half of all households in the metro area. According to recent studies, the regular readership by political decision makers is 90 percent. To our knowledge, this would be the first ever supplement dedicated strictly to all gynecologic cancers.

• Maintain Your Gynecologic Health Brochure Reprint
  Plans are underway for a third reprint of our Maintain Your Gynecologic Health Brochure both in English and Spanish.

• Chicago Fund Raiser in Hispanic Community
  GCF was named the beneficiary of an event in Chicago, which was hosted by the family of an ovarian cancer patient. This fund-raiser’s purpose was to help raise awareness of gynecologic cancer to the Hispanic community in Chicago and over 200 people attended the event, which was held on Sunday, October 14. This is going to be an annual event in Chicago with a goal to raise money to help GCF translate educational brochures into Spanish.

• 2000 Annual Report
  GCF's 2000 Annual Report was developed and is available for viewing on the GCF web site www.wcn.org/gcf/.

RESEARCH

• 2001 GCF/NCI Fellow Selected
  Dr. Kristin Zorn completed her OB/GYN residency at the University of Alabama at Birmingham and will complete her clinical fellowship at the University of Oklahoma. Dr. Zorn began her fellowship at NCI on July 1.

• 2001-2002 Research Booklet Developed and Mailed
  GCF’s Award’s Committee mailed out the 2001-2002 booklet to all SGO/GCF members and Fellows In Training. This booklet also includes a research grant award winner’s history report as well as information about the GCF/NCI Training Fellowship Program and Fellow Award.

• 2002 New Research Grant Opportunities (Miles For Women/Rita Corradi Fund)
  GCF has been selected as the beneficiary of two new research grant opportunities. The Miles for Women Organization is raising funds for gynecologic cancer research through event fundraising such as bikathons, relay runs and treks. The Rita Corradi Fund is raising money by holding concerts which feature New York Opera and Broadway Singers.

• 2002 GCF Grant Applications Received – At An All Time High
  This year 4 grants were offered by GCF to young investigators. GCF received a record number of applications for the 2002 research grant program. Over 24 applications were received and are currently being evaluated by the committee.

EDUCATION/ADVOCACY

• Allied Support Group Meeting Held
  GCF hosted its seventh annual Allied Support Group Meeting in March 2001 in conjunction with the SGO Annual Meeting. This groups’ collaboration continues to expand on a regular basis. This communication helps keep the various organizations’ which are committed to quality cancer care and prevention up-to-date on each other’s activities as well as continues to allow for the opportunity for partnership on joint programs and events. The next meeting of this group will take place in Miami in March 2002.

• Society of Gynecologic Nurse Oncologists 2002 Leap for GCF
  SGNO has named GCF as a beneficiary of their walk/run which will be held in conjunction with their February 2002 Annual Meeting and plans to make this an annual event called SGNO Leaps for GCF.

• SGNO Journal
  Upon request from SGNO, GCF submitted a manuscript on the "Overview of GCF" which will be placed in the December 2001 issue of the SGNO Journal.

• ASHA/CDC Conference Update
  GCF was asked to co-sponsor a gynecologic cancer conference which was held in May in Chapel Hill, North Carolina. The American Social Health Association, with funding from the Center for Disease Control asked GCF to help coordinate the Day 1 Program and several SGO/GCF members along with survivors gave an overview on gynecologic cancers and utilized the GCF slide kit.

• Information for Newly Diagnosed Patients
  GCF gathered a working group which consisted of members of the Allied Support Group to discuss the concept of the most effective methods for distribution of educational information and cancer related resources to the newly diagnosed ovarian cancer patients. GCF plans to develop a working plan based on the feedback received at this meeting. Initial discussion was focused on the establishment of a "fulfillment house" for all gynecologic cancer information/resources. Another option discussed was the development of an order form which summarizes the resources and materials that are available from GCF and the various other ovarian cancer organizations.

WOMEN’S CANCER NETWORK

• Project Plan for 2002 and beyond
  A proposal is out for review which includes various additions and enhancements as well as broadened marketing strategy for the Women’s Cancer Network. The WCN has received several national awards to-date and has the potential to reach many more women and expand its scope relative to the gynecologic cancer content, survivor information, clinical trials information and other useful information.

  GCF plans to collaborate with CancerSource, a commercial Internet web site featuring cancer related information, tools and resources for patients, lay public and health care provides, on the expansion and enhancement of WCN.

GCF HONORED

• 2001 Award of Excellence
  GCF was one of 21 out of 188 organizations selected to receive the American Society of Association Executives 2001 "Award of Excellence" for the Gynecologic Oncology Educational Kit for Medical Professionals in the third and final round of judging in the 2001 Association Advance America (AAA) Awards program. The AAA Awards recognize associations and industry partners that advance American society with innovative programs in education, skills training, standard setting, business and social innovation, knowledge creation, citizenship and community service.

GCF NAMED TO LIST OF TOP 100 BEST CHARITIES IN THE COUNTRY

GCF has been named in the list of the "Top 100 Best Charities In the Country" by Worth Magazine in December 2001. SGO/GCF Members will receive a special release about this prestigious award in December.

MEMBERSHIP COMMITTEE UPDATE

• Bulletin
  GCF's Bulletin was mailed to all supporters following the SGO Annual Meeting with an additional “Back to School” version mailed in August. A year-end issue which is targeted to mail the first week in December.

• Bulletin Survey
  GCF sent a survey to a random group of SGO/GCF supporters was mailed in May asking for feedback about the Bulletin and based on suggestions received. GCF plans to modify the Bulletin accordingly.

• GCF This Month
  GCF has sent 3 broadcast e-mail messages called "GCF This Month" to all GCF supporters informing them on the latest GCF activities.

• 2001 Donor Drive Theme/Plan
  GCF’s 2001 Theme is "Join The Race – Go The Distance" . The plan for this year’s drive is for the GCF Membership Committee to contact colleagues and request that GCF members donate to GCF. GCF has a donor matching plan in place as part of this drive where donations are matched up to $ 10,000.

UPCOMING MEETINGS

• Strategic Planning Meeting
  A GCF Strategic Planning Meeting took place on Friday, October 19 in Chicago. The leadership is very excited about this session and plan to work with Dr. Berman and SGO leaders to ensure that a compatible report to the already established SGO strategic plan is developed. GCF supporters will receive a copy of the plan upon its completion.

THANK YOU, THANK YOU

GCF is very grateful to all who have supported GCF this year whether through time, effort, contacts, or donations. We really wanted this report to summarize our recent accomplishments in a way that shows you, our valued supporters, how GCF is working for you on a daily basis.