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Gynecologic
Cancer Foundation
Annual Report 1999
GCF Public Outreach/Education Programs
Gynecologic Cancer
Foundation Information Hotline 1-800-444-4441
In an effort to provide valuable information on gynecologic cancer to
the public, the GCF provides the GCF "Information Hotline." Anyone who
dials 1-800-444-4441 will be offered 5 types of information. All of these
services are free:
| 1. |
By indicating their telephone area code, they will
randomly receive the name, address and telephone of gynecologic oncologists
in their area code; |
| 2. |
Informational brochures "Maintain Your Gynecologic
Health", The Ovarian Cancer National Resource List and "Beating
the Odds", be sent by fax or mail if requested; |
| 3. |
Information on the Women's Cancer Network (WCN) www.wcn.org; |
| 4. |
Instructions for contacting the Gynecologic Cancer
Foundation by mail or telephone; |
| 5. |
A directory of all gynecologic oncologists and related
specialists will be sent by mail. This allows the caller to contact
specialists outside their area code. |
Media Dissemination
of Scientific Information
Ketchum Public Relations firm is employed by GCF to cover the Society
of Gynecologic Oncologists' Annual Clinic Meeting to facilitate the dissemination
by television, radio and print media of important new scientific findings
reported at the meeting. They also arrange on-site interviews of the authors
by media specialists who are invited to the meeting. This year's media
campaign saw the largest turnout of media ever for an SGO annual meeting.
Reporters from the New York Times and ABC Network News attended select
parts of the meeting. Also signing in were reporters from Contemporary
OB/GYN, Gynecologic Oncology News/IMNG, Medical Post, Oncology Times,
Oncology New International, Oncologist, and Reuters News Service. This
is in addition to the front-page story in OB/GYN News that included an
interview with Wendy Brewster, MD. Two live interviews on the nationally
syndicated radio talk show, Vital Options, rounded out our coverage.
Media Training
SGO/GCF members have prepared to inform medical reporters from television,
radio, and newspapers about the need for women to screen for gynecologic
cancers. Members learned various media relation's strategies, including
formulating message points and controlling the interview. Each participant
left the training with a personalized listing of medical reporters in
their market area, along with videotapes of their on-camera interviews.
Public
Service Awards
Liz Tilberis named 1999 recipient for her efforts in raising public awareness
and advance research for ovarian cancer in women.
Kim Musick named 1999 recipient
for her efforts in establishing the "Frog Jog" an annual event to promote
gynecologic cancer awareness in San Francisco.
Bruce Akin named 1999 recipient
for his support in promoting the gynecologic cancer message in the Southern
Progress magazines.
Patient
Brochures
Maintain Your Gynecologic Health With Education and Early Detection,
was designed to help women understand how reproductive cancers are diagnosed
and treated, and what symptoms are associated with each disease. Copies
of this brochure is disseminated from the SGO/GCF Headquarters offices,
GCF's 1-800 information hotline, and mailed upon request to allied organizations
and patient support groups. "Beating the Odds" and an Ovarian Cancer National
Resource List is also available upon request.
Community
Seminar
"Cancer Prevention for Women: Healthy Lifestyles", was a free seminar
sponsored by GCF for people in the San Francisco community. Participants
learned about screening guidelines, healthy lifestyles and how to access
the health care systems. The seminar emphasized the prevention and early
detection of breast, lung, colon and gynecologic cancers.
Women's
Cancer Network (WCN)
An interactive internet (www.wcn.org) designed to provide women with easy
and convenient access to information about gynecologic and breast cancer
using their home or office computer. One of the site's highlights is a
survey, which enables a woman to determine her risk for cancer. Among
other items included on the website are news stories about women's cancer,
tips on fighting cancer; a survivor section, general gynecological cancer
information, a guide to finding a gynecologic cancer specialist and links
to other women's cancer-related sites. The Women's Cancer Network has
reached new heights as it recently was awarded a prestigious Summit Award
by the American Society Association Executives as part of their Advance
America Awards Program.
Walk for
the Whisper
For the second consecutive year, this event was held in Naperville, IL
by the Illinois Chapter of the National Ovarian Cancer Coalition, raised
funds for ovarian cancer research and public awareness. A grant was given
to GCF to support ovarian cancer research.
GCF Hosts
Third Annual Gathering of Ovarian Cancer Advocacy Group Meetings
Representatives from the Conversations Newsletter, Corinne Boyer Fund,
Frog Jog Running Club, National Ovarian Cancer Coalition, Ovarian Cancer
National Alliance, Sandra G. Davis Ovarian Cancer Research Program, SHARE,
OVAR'COMING and the Ovarian Cancer Research Fund joined GCF, SGO and NCI
representatives. The groups updated each other on current events and the
status of collaborative efforts. California State Senator Deborah Ortiz
(D), a leader in women's health issues, took time from a busy schedule
to participate in this event. Annual Frog Jog This annual fund-raiser
hosted by the Frog Jog Running Club was established in memory of the organizer's
mother who was a frog lover that died of ovarian cancer. GCF had a booth
set up at the jog where brochures and other information were disseminated
and a GCF member representative spoke on the risks and symptoms of ovarian
cancer. GCF is the beneficiary of this annual event.
Gynecologic
Cancer Awareness Month (GCAM)
GCF launched the first-ever GCAM in September 1999. The effort was designed
to raise awareness among women, their families and friends about the signs
of gynecologic cancer. GCF supporters received a GCAM publicity kit with
ideas on how to promote the month in their community. The kit includes
instructions for generating awareness through community and hospital events
and media outreach, as well as sample media materials that can be modified
to incorporate local information. A GCAM poster was developed and distributed
to SGO/GCF members and supporters. The poster was designed for members
and supporters to hang in their local community, waiting room and other
places of their choice. Over 10,000 posters were disseminated throughout
the United States. An aggressive media campaign was conducted and efforts
resulted in nine major magazine, 53 newspaper, 13 online and 52 television
placements including Good Morning America and Today Show. USA Today.com
featured 22 articles and GCF's public service announcement featuring Cher
aired over 4,260 times. GCF received the "Award of Excellence" by the
American Society of Association Executives as part of their Associations
Advancing America Awards Program for GCAM in 1999.
Multi-Media
Presentation (Slide Development)
GCF is excited to announce a new educational initiative. The initiative
consists of a multi-media presentation kit, which will be inclusive of
all gynecologic cancers and will inform primary care physicians and other
health providers about the facts on gynecologic cancers. The multi-media
presentation kit content will be suitable to use for presenting to all
primary care physicians and will be made available to all members of the
Society of Gynecologic Oncologists, medical schools and a vast number
of other health organizations in August 2000. This presentation kit, will
include slides, power point, companion script and CD-ROM.
Patron's
Program Developed
GCF established a new Patron's Program that enables companies to become
patrons of the Foundation. Women's Cancer Center in Palo Alto, California
was the first GCF patron in 1999. The Patron's Program is targeted at
companies who want to get further involved in health care of women can
make their commitment to fighting gynecologic cancer known to the public.
For their involvement in this program, the company will be recognized
in the Patron's Column of the GCF Bulletin, which is mailed quarterly
to all SGO/GCF members/supporters, related medical specialties, cancer
organizations, and cancer advocacy groups.
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