GCF Bulletin 2.2

GCF BULLETIN

The official Newsletter of the Gynecologic Cancer Foundation
Volume 2, Number 2

Televised PSA Gains National Coverage

The Gynecologic Cancer Founda-tion’s video public service announcement (PSA) featuring Academy Award-winning actress Cher was released in October, and the results are outstanding so far.

As of December, there were 149 airings of the spot nationwide. Seventy-two of the airings appeared in the nation’s top 20 media markets, as defined by Neilsen Ratings Service.

The Cher PSA has tripled the success of an "average" PSA, which normally airs 35-40 times during a 10-week time period.

Moreover, because this piece is not tied to a specific date or month, it will run longer than average PSAs.

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