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GCF BULLETIN
The official Newsletter of the Gynecologic Cancer
Foundation
Volume 2, Number 2
Winning With the Media
How can we provide the public with Gynecologic Cancer Foundation information? You can help us by participating in interview opportunities. Here are a few simple guidelines:
Before the Interview
- Ask the reporter for a list of questions you will be asked.
- Prepare a few points you want to get across.
- Practice! Have friends question you so you know your answers.
During the Interview
- Relax. Be yourself. Be friendly.
- Say what’s important first and amplify it later with supportive details.
- Limit your answers to 20-30 seconds.
- Mention GCF’s "Information Hotline" (1.800.444.4441) and Internet address www.sgo.org).
- If you don’t know something, say so. Offer to call the reporter back later with a follow-up answer.
- Avoid jargon. Remember, your audience is usually the general public, unfamiliar with medical terminology.
Following the Interview
After the interview, follow-up with a "thank you" note or call.
If you wish to conduct a practice run, feel free to contact GCF’s public relations counsel, The Krupa Companies, at 703.525.4700, or send questions via e-mail to: KrupaCo1@aol.com.
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